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Search Engine Marketing - SEM and SEO


Search Engine Marketing and Optimization - SEM and SEO

How a website is ranked with search engines such as Google, Yahoo and Bing depends on more 100 important factors. The exact composition is a closely held secret.

Search Engine Optimization (SEO) is the intended structural and visual design of a website in order for the site to be ranked well with search engines. That means, if a people service the Internet and search for a specific term, the optimized site should rank ahead of others. Search Engine Marketing (SEM) is a marketing campaign for a website with search engines. Optimizing a site is not sufficient to be ranked with engines, one has to make sure people can find the site and promote it to the engines.


A good ranking with the search engines carries a whole range of benefits:

  • More traffic to a website - moreover, the visitors already have an interest in the subject relating to the content of the site.
  • Long-term effects - a well-optimized site can stay on top of the search engines for a long time or forever.
  • Improvement of the Corporate Identity respectively the credibility of a website project.
  • Cost-efficient



Within a short period of time, we can determine how quickly a site can be optimized and ranked well with the search engines.

Unless you compete with Coca Cola for Soft drinks or Porsche for sports vehicles, improving the visibility of a site usually possible.

Strategy adjusted Web Design.

We align your goals with the reality and compare you against your competition.

Our specialty: Repairing an online campaign gone bad.

Personalized Internet packages with predefined goals.