How a website is ranked with search engines such as Google, Yahoo and Bing depends on more 100 important factors. The exact composition is a closely held secret.Search Engine Optimization (SEO) is the intended structural and visual design of a website in order for the site to be ranked well with search engines. That means, if a people service the Internet and search for a specific term, the optimized site should rank ahead of others. Search Engine Marketing (SEM) is a marketing campaign for a website with search engines. Optimizing a site is not sufficient to be ranked with engines, one has to make sure people can find the site and promote it to the engines.
A good ranking with the search engines carries a whole range of benefits:
Within a short period of time, we can determine how quickly a site can be optimized and ranked well with the search engines.
Unless you compete with Coca Cola for Soft drinks or Porsche for sports vehicles, improving the visibility of a site usually possible.
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