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Your Web Position

You and your Competition

In the world of search engine optimization and online marketing, the term ranking relates to the position any given website has for a specific keyword. in discussions on the Internet , another frequently used term for checking the web position is SERP, which stands for Search Engine Results Page. When website operators discuss ranking and web position (identical meaning), they therefore mean these results of search queries.

As we have pointed out in other sections on the site, the ranking is the key factor for “getting found” on the Net. Monitoring the weekly and monthly changes for search terms with respect to a particular website tells you if you are on the right track with your search engine marketing strategy.

Generally, speaking, your position on the Web is only as good as your competition allows it to be. Consequently, is more difficult to perform well in a highly competitive business segment than in a field with low competition.

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