The bottom line in numbers - we measure the actual benefits that a marketing campaign has resulted in, both in quantity and quality. In doing so, we rely on different analytical tools and software applications, most prominently “Google Analytics”.
The process of measuring and assessing data relating to your online presence (website, social media accounts) is referred to in different terms by marketers including traffic-analysis, traffic-data-analysis, web-controlling or web-tracking. These terms describe more or less the same thing, so don´t be confused by them.
Receiving substantial web traffic by itself does necessarily help website operators to obtain their targets. The key to success is receiving visits and hits by potential customers or target groups, so the quality of the traffic is as important as the quantity. The term that is often used on the Net is the so-called and all important “conversion rate”, which measures the success of a marketing campaign and web traffic relating to the bottom line of the company or project.
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